Rootify was born of a powerful synergy:
Shelby's intuitive understanding of healthy habits and routines, combined with Nate's expertise in research-based protocols.
United by a profound passion to empower women at every stage of life, they envisioned a research-backed and life cycle-driven brand. Their mission is to provide individuals with the knowledge and tools to confidently take control of their health and realize their goals.
This shared vision has culminated in Rootify, a brand built on a foundation of rigorous research and a supportive community, dedicated to delivering accurate education alongside the right nutrition, habits, and goal-setting strategies.
Nate is driven by a powerful mission to help individuals truly thrive. In his clinical practice, he goes beyond surface symptoms to identify and address root causes of health issues, specializing in the connection between digestion and hormones with a focus on fertility and women's health.
The turning point came when Nate's wife discontinued birth control to address acne and digestive issues caused by hormonal imbalance. This experience opened his eyes to the widespread lack of awareness about hormonal contraceptives' potential consequences, inspiring his dedication to empowering others through education.
Through proper nutrition, targeted supplementation, and healthy lifestyle changes, Nate helped his wife successfully transition off birth control and achieve hormonal balance in just a couple of months. Her skin improved, digestive issues were simmering, and she achieved optimal hormone levels. Remarkably, they conceived a healthy baby boy in their first month of trying.
Inspired by these successes, Nate co-founded Rootify to reach a wider audience. Their Cycle Sync program offers a targeted approach to hormonal balance, addressing hormone production, optimization, detoxification, inflammation, and stress management. Nate's goal is for Rootify to reach millions, empowering them to achieve optimal wellness, enhanced fertility, and greater happiness through education, community, and unwavering commitment to well-being.
Meet Shelby Sacco, co-founder of Rootify and a passionate health and wellness educator known for helping women transform their lives—starting with their habits.
In 2020, Shelby hit a low point in her mental and physical health. Feeling lost, unmotivated, and disconnected, she made a life-altering decision: to understand the science of habit formation and use it to change her life from the inside out. Through daily routines like waking up early, practicing self-love, committing to movement, nourishing her body, and creating intentional morning and nighttime rituals, Shelby turned her life around—going from sad to savage.
As she began documenting this journey online, her story resonated with millions. Shelby quickly became a trusted voice in the health and self-improvement space, teaching women how to build better habits and take ownership of their lives through simple, sustainable changes.
But one major area of her wellness journey became impossible to ignore: hormone health.
While preparing for the next chapter in her life—starting a family—Shelby realized just how deeply hormones affect every aspect of a woman’s well-being, from mood and energy to fertility and metabolism. Through testing, research, and trial and error, she uncovered just how under-studied, underfunded, and misunderstood women’s hormonal health truly is. She also saw how expensive and inaccessible care could be—something she wanted to help change.
That’s when Rootify was born.
Now, as a proud co-founder of Rootify, Shelby brings her deep knowledge of habit-building and personal transformation into the world of hormone health. Rootify’s first product, Cycle Sync, was designed to help women naturally regulate their hormones and reconnect with the power of their cycles—without the overwhelm, guesswork, or price tag that typically comes with hormonal care.
Shelby’s mission is clear: to empower women at any stage of life to take control of their hormone health through education, accessible resources, and life-changing routines. Because when women understand their bodies, they unlock their potential—and she’s here to guide them every step of the way.